Good evening, everyone!
Most of you do know about the Game Market everywhere. We also know that Europe, Asia and North America are one the greatest ones when talking about developing, publishing, playing and doing all kind of stuffs with games. However, what is interesting is that most people do not know about the Game Market in Brazil and, even the brazilians, don’t know how things are going here.
Well, I found this article here (from 30thOctober – 2013) where you can check the full Portuguese version of it and thanks to Mauro Berimbau, I have this opportunity to share with you a little bit more about this market here, in Brazil.
Hope you like!
9 Truths and lies about the Brazilian Game Market
The image that we commonly have of the Brazilian market is almost the same. The fun of a little group of fatty teenager nerds which parents pay a lot of money to keep them in track. The ones who do not fit into this profile goes after the pirate stuff and, that’s why this sector can develop. But, is that really true?
Recently researches (for the time) about this sector and the consumer reveals the truths and the lies about this subject.
1 – People that plays video games are fatty and nerd kids.
FALSE – The average age of playing men are 35 years old. That demonstrate electronic games, officially introduced in the national market by the extinct Poly vox in 1983 with the ATARI, are inside the buying habits of Brazilian entertainment. Children from the past grew up with video games and today we have a really relevant market. Still, some of them are, in fact, fatties and nerds. J
2 – Games are so expensive in Brazil that only the rich people can enjoy it.
FALSE – We know today that 80% of gamers in Brazil are from class B and C. That is because, mainly, of the computer and the mobiles, with the high inclusion in the several social classes.
3 – Men are the ones who play more video games.
FALSE – Women represents now 41% of the gaming public. And don’t think that they are teenagers. The average age is 32 years old. The profile, however, is a little bit different and they prefer to play social games, puzzles and action.
4 – The main platform in the video game market is the console, as the Playstation 4 or XBOX One.
FALSE – In Brazil, 85% of the players use PC, playing the great blockbuster from the industry, but mainly playing games on facebook and mobile games spread all over the internet.
5 – Ok… So video games came on the second place, right?
FALSE – Wrong. On second place we have the smartphones as a platform for games for 73% of the Brazilian players. These guys are the responsible for the great insertion of the games inside class B and C, and because of that, a lot of Brazilian developers worked on more and more apps for smartphones.
6 – UAU! So video games have the third place?
TRUE – 66% of the players are on the video games, and 56% of them are playing online.
7 – But Brazil has a game market with great potential.
TRUE – The United States are far ahead when talking about consuming video games with 145 million of activated players. That is the reason most of the companies keep their focal operations there. The Brazilian market has 35 million of activated players – comparatively lower, but believe: it is much more than a great part of countries in Europe and it’s the biggest market in Latin America. It’s simple math: if there are countries that most of the population consume games, imagine if it’s the same in Brazil. And you can use it for the many economy sectors.
8 – Who likes cell phone games are known as “casual gamers”, which prefer simple and faster games, like the ones on your smartphone and facebook. Now, the “hardcore gamers” prefer complex games, know a lot of different games and stay as many hours as possible in from of the TV.
FALSE – Mobile players tend to spend 2h40min per day, playing a lot at home, at work or during waiting moments, playing different games. Now, video game players spend 2h per day, staying only at home and usually dedicated to one game at a time. The idea of hardcore gamers is more likely to a dedicated fan then a great game consumer.
9 – Piracy is the main problem for the poor development of the game industry in Brazil.
FALSE – Piracy is a problem in Brazil, but is decreasing gradually, especially when considering the game universe the access to game for PC and mobile, as mentioned before. The number of players that pay for the games is really huge in Brazil compared to countries in Europe and the Latin America, with 17 million of payers. It is known that piracy is not the main source of the problem, but a consequence of a social situation: it shows when is more convenient than buying the original game. In other words, the problems of the higher prices and access to the games motivate people to go after alternatives to reach the games.
So, what do you think about it? Agreed or disagreed with these points? All the source links for these text you can found here and thank you to Mauro Berimbau one more time for this amazing text.
Have a great night!